Venturi’s clientless optimization balances performance with ease of distribution, providing operators the ability to quickly enhance the service experience for all of their data subscribers. Designed for feature phones, smartphones and laptops, Venturi’s device and browser-independent technology means that operators can instantly adapt to the addition of any type of device in the network. With specific optimizations for feature phones, the clientless option offers significant improvement in WAP2 and open Internet Web browsing experience regardless of browser type.

Clientless optimization offers performance improvement for web browsing without subscriber-side operational requirements. Data optimization is compelling to wireless service providers for two reasons:

1. It improves the subscriber experience, thus leading to more mobile Internet usage per subscriber, higher data subscriber growth rates, reduced churn, fewer calls to customer service and greater overall customer satisfaction;
2. It reduces the amount of data traffic that traverses the network, thus reducing both capital and operating expenses, such as backhaul, associated with a given number of data subscribers.

Venturi's Adaptive Airlink Optimization™ technology applies a mix of cross-layer techniques to achieve significant performance benefit for browsing on devices of all types. Typical results include the following:

1. Overall optimization performance benefit on EDGE networks averaged 45% reduction in download times and 54% reduction in bytes transmitted.
2. Lossy compression typically yields 40% graphic file size reduction.
3. Lossless compression applies gzip / deflate to text typically yielding 70% text file size reduction.
4. Multipart handset optimization typically yields 40% benefit over non-multipart handset optimization.